Upon leaving the store, a friendly sales associate waves goodbye. The cashier upsells additional products which complement their purchase they make their payment and leave. They make their way to the checkout, which has a small queue.
The sales associate asks if they need more help and offers additional products related to the one they’re holding. They browse the products in the place the sales associate has directed them to. They build rapport with the sales associate who takes an interest in their needs. They enter the store, and a sales associate greets them straight away and asks what they’re looking for. Now create your ideal customer journey this might look a little something like this:Ĭustomer walks into the store because of your fabulous window display. Step 2 - create your ideal customer journey They make their payment and leave the store. They make their way to the checkout and assess the queue length. They peruse the other products you have available. They browse your products to determine which is right for them. They enter the store and look around for what they need. Here’s an example of what one might look like:Ĭustomer walks into the store after looking at the window display. Here’s an example of how this sales coaching platform worksĭetail all the steps your customers go through from the moment they enter your store to the minute they make a purchase. When combined, these features work collectively to boost sales across your entire retail business. It’s a sales coaching platform which makes it easy for you to follow your ideal customer journey, coach employees on the shop floor, create action plans to improve their performance, set tasks and create digital checklists to improve productivity. Next, Virgin Media O2 and Victoria’s Secret are just some retail giants using Ocasta Review for their sales coaching. Introducing Ocasta Review, the best sales coaching platform for retail businesses, used by retail teams. What platform is dedicated to retail teams and is already used by large retail brands? This is proof that it works for other companies in your space, so it’s highly likely it’s going to work for you too. You’ll also want to select one which already has a large number of retail clients using it successfully. It also means the team behind the platform are familiar with your pains and challenges which makes it easier for you to work together. This might sound silly, but when a platform is specifically designed for your industry, it means it has all the features which are common in your particular field of work. The best sales coaching platform for retail teams will firstly be one which is dedicated to retail teams. Choose a platform which is dedicated to retail teams There are so many questions you need to answer before you can make your final decision because once you’ve deployed it, you don’t want to have to change it if you run into any issues down the road. Sure, a platform can look ok, but has it got all the features you need to impact your business? Are your managers engaged with it? Is it easy to use on the shop floor? Does it highlight areas of strength and weakness? How does it encourage behaviour change over time?
Finding the best sales coaching platform for your retail team is no easy task.
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